Case Studies

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Product Internship

Series: The iMessage-native AI networking platform.

Series raised $3.1M in 14 days to build the anti-Facebook, a trust-first network where an AI friend makes warm introductions over iMessage, no app required. I led 15+ user research sessions, synthesized findings into strategic recommendations, and defined feature specifications that shaped the platform's roadmap.

User Research Feature Specs Roadmapping Growth Strategy
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0 → 1 Product

Transplant: Moving made easy.

Budget tracking and dependency-aware logistics roadmapping for interstate movers, built solo from persona through PRD, RICE prioritization, a live Scrum board, and a working Lovable prototype. Shipping to the App Store by September 15, 2026.

0 → 1 PRD RICE Prioritization Figma
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Product Case

Airline Booking: Predictive pricing for hesitant flyers.

A browser extension that uses predictive AI, Reddit sentiment, and YouGov data to tell travelers when a flight's price is likely to move. Covers the problem, the extension-vs-app bet, competitive positioning against Hopper and Google Flights, and the business model's biggest weakness.

Predictive AI Market Research Business Model
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PRDs & Specs

PRD

Hive Onboarding 2.0

Full product requirements document for reducing Aden Hive's time-to-first-agent from 30+ minutes to under five. Covers problem framing, success metrics, three feature proposals, user stories, edge cases, and prioritization rationale.

Full PRD Metrics User Stories AI Agents
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Product Teardown

Product Teardown — Phia

Deep-dive on an AI shopping agent evolving from "best price" into a full platform. Covers what they nailed, a scorecard across six dimensions, the affiliate-trust bottleneck they're navigating, and what to ship next.

Competitive Analysis Trust & Incentives Retention Strategy
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By the numbers

2

Products Reviewed

6

Case Studies & Docs

1

Internship

Things to Build